![]() Make certain parts of your logo stand out. If you want to get creative, you can combine printing with embossing. Your recipients will immediately notice the difference, compelling them to see what your letter is all about. Not only is the embossed design visible, but it’s tactile, too.Įmboss your envelopes with a repeated pattern. When the envelope is assembled, those imprinted patterns create a raised or recessed design. This design technique involves imprinting patterns directly onto the paper before folding. ![]() One of the most unique direct mail envelope printing ideas that you can try out is embossing. From soda cans to packaging, companies are making a significant impact with consumers by implementing unique textures in their products. You can see examples that all over the place. Experiment with Textureīelieve it or not, texture is often considered the “next big thing” in marketing. This provides a nice little surprise whenever your recipient takes a look at the envelope’s contents. Companies like Rite Envelope &Graphics can easily tint the inside of the envelope before folding. That’s more than enough to grab some attention.ĭon’t be afraid to think about the inside of the envelope as well. Alternatively, you can just leave the entire envelope one solid hue. Fill your envelopes with quirky patterns and have some fun with the color palette. Vibrant colors like blue, pink, green, and more are instant eye-catchers. Give your audience a break from those plain neutral envelopes and add a bit of whimsy to their mailbox! Sometimes, the easiest way to stand out in a sea of plain envelopes is to add a splash of color. It’s a win-win all around! Add a Pop of Color ![]() It builds and reinforces your reputation while complementing every other form of marketing you have. It’s instantly recognizable and provides a sense of comfort to those who already enjoy what your company has to offer.įor new customers, distinct branding will establish what your company is all about. So why not let it play an integral role in direct mail marketing?įor existing customers, a well-branded envelope is going to be familiar. Adorn those envelopes with everything that makes your company unique! This includes the following:Īll these details represent your brand. With direct mail printing, you could easily make standard envelopes into one-of-a-kind works of art. There’s no better way to let customers know what your business is about than solid branding. Either way, that small detail is going to grab attention and get your marketing materials seen. Go for a frilly scalloped edge or a formal linear cut. Square envelopes are effective for housing unusually-shaped contents.ĭon’t limit yourself to just the footprint of your envelope! Distinct flap cuts are a subtle detail that makes a world of difference. They are reminiscent of invitations and special event materials, giving your letters a touch of sophistication. Square-shaped envelopes are becoming increasingly popular for direct mail marketing. Choosing a unique size and shape is a great way to stand out without going over the top. Settling for the standard could get your marketing efforts lost in the shuffle. Play with Size and ShapeĮveryone is used to seeing standard business envelopes. Here are some direct mail envelope printing ideas that you can use to make your next campaign a memorable one. Basic white envelopes aren’t going to cut it! Luckily, direct mail printing services can help you get the customized envelopes you need to make an impact. While the contents of your direct mail campaigns are important, your envelopes are going to make the first impression. It provides a personal touch while helping to cement your brand identity. Unique Direct Mail Envelope Printing Ideas JPublished by Walt Categorised in: Envelope Designĭespite the importance of digital media in today’s marketing landscape, nothing beats old-fashioned direct mail! No matter what kind of business you run, direct mail marketing packs a huge punch.
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